Production - Case Study
Consumer Tech Brand Breaks Into the US With Review-Driven PR
Client
Launch Film + Social Toolkit Drive Uptake in the EU and US
Challenge
- China-originated smart home brand (D2C + retail)
Challenge
- Previous assets felt “global” but not locally resonant
- Need a hero film and social system for EU/US launch within 6 weeks
Strategy
- Family‑centric storytelling with real homes in Paris and Los Angeles
- Product benefits woven into lifestyle moments; bilingual subtitles
- Social-first variants tailored for TikTok, Reels, and YouTube
Execution
- 1 hero film (45s), 1 product demo (60s), 12 social cuts (6–15s)
- 2-day shoot in each market; local crews, real‑people casting
- Localization: on‑screen text, VO, and subtitles EN/FR
Results
- 3.5x view‑through rate vs. previous creative
- CPV reduced by 42% on TikTok; +2.3x ROAS in paid tests
- 1.8M organic views across owned channels in 30 days
- Secured 3 new retail pitch meetings with the film in the deck Assets delivered
- Master films, cutdowns, photography set, subtitle packs, versioning guide Timeline/markets
- 6 weeks; United States and France