{"id":2329,"date":"2025-11-27T06:44:40","date_gmt":"2025-11-27T06:44:40","guid":{"rendered":"https:\/\/www.tifcreative.com\/?page_id=2329"},"modified":"2025-11-27T06:50:30","modified_gmt":"2025-11-27T06:50:30","slug":"promotion-production-case-study","status":"publish","type":"page","link":"https:\/\/www.tifcreative.com\/zh\/promotion-production-case-study\/","title":{"rendered":"ProMotion Production – Case Study"},"content":{"rendered":"
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Production - Case Study<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumer Tech Brand Breaks Into the US With Review-Driven PR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Client<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Launch Film + Social Toolkit Drive Uptake in the EU and US<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • China-originated smart home brand (D2C + retail)<\/div><\/div><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • Previous assets felt \u201cglobal\u201d but not locally resonant<\/div><\/li>
    • Need a hero film and social system for EU\/US launch within 6 weeks<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • Family\u2011centric storytelling with real homes in Paris and Los Angeles<\/div><\/li>
      • Product benefits woven into lifestyle moments; bilingual subtitles<\/div><\/li>
      • Social-first variants tailored for TikTok, Reels, and YouTube<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Execution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        • 1 hero film (45s), 1 product demo (60s), 12 social cuts (6\u201315s)<\/div><\/li>
        • 2-day shoot in each market; local crews, real\u2011people casting<\/div><\/li>
        • Localization: on\u2011screen text, VO, and subtitles EN\/FR<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Results <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          • 3.5x view\u2011through rate vs. previous creative<\/div><\/li>
          • CPV reduced by 42% on TikTok; +2.3x ROAS in paid tests<\/div><\/li>
          • 1.8M organic views across owned channels in 30 days<\/div><\/li>
          • Secured 3 new retail pitch meetings with the film in the deck Assets delivered<\/div><\/li>
          • Master films, cutdowns, photography set, subtitle packs, versioning guide Timeline\/markets<\/div><\/li>
          • 6 weeks; United States and France<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

            Production – Case Study Consumer Tech Brand Breaks Into the US With Review-Driven PR Client Launch Film + Social Toolkit Drive Uptake in the EU and US Challenge China-originated smart home brand (D2C + retail) Challenge Previous assets felt \u201cglobal\u201d but not locally resonant Need a hero film and social system for EU\/US launch within […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2329","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nProMotion Production - Case Study - TIF, Your Smarter Marketing Investment.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tifcreative.com\/zh\/promotion-production-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ProMotion Production - 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