Highly innovative, category-defining product; however, as a nascent brand with no sales yet, market and public awareness were essentially zero. The core challenge was how to execute a true cold start.
我们的方法
Built a credible, high-quality, emotionally resonant brand narrative.
Upgraded the full visual system (from logo to VI) with an international design language aligned to the product’s pioneering nature and price tier.
Clarified product positioning and packaging strategy.
Planned and executed the brand’s first crowdfunding campaign, including video production.
Orchestrated a two‑month integrated campaign centered on CES PR.
Results
Raised over US$300,000 via crowdfunding (2018).
Secured 10+ in‑depth features in top tech media and 2 media awards within two weeks post‑CES.
Brought the brand into mainstream media and public view, successfully achieving a cold start.
