How to Turn Customer Success Stories Into PR Opportunities
In the world of B2B communications, credibility is everything. Brands can talk about their strengths all day, but nothing convinces prospects and industry observers more than proof. This is why customer success stories have long been a core asset for B2B companies. They show what your product or service can do in the real world, […]
How to Build Long-Term Media Relationships in the PR World
The Definitive Guide In public relations, media coverage is a long-term investment. The first time you pitch a journalist is beyond just a request for coverage, rather it’s your first service to media. How you approach that moment, and what follows after, determines whether you become a trusted media source or just another name in […]