别再“拼概率”了：中国出海品牌的媒体沟通，是一场系统化的策略
Many teams assume that media outreach is just about building a website, finding editors’ emails, and mass-sending a pitch to try their luck. The result is often silence, or worse—ending up on editors’ soft blacklists without noticing. The reason is simple: media outreach is not mere contact. It’s a system that spans understanding, positioning, messaging, […]