As one of the earliest Chinese smartphone brands to expand into Europe and the US, OPPO needed to break through quickly and scale global awareness and influence without pre‑existing connections.
Our Method
Our founder, John Stone, almost single‑handedly proposed and built the brand’s earliest global marketing resource library.
Initiated and advanced deep negotiations with internationally renowned football clubs.
Bridged access to leading Hollywood resources (e.g., America’s Next Top Model, popular films), opening dialogue and moving deals forward.
Results
Secured a strategic partnership with America’s Next Top Model.
After two years of unsuccessful attempts by the brand, John finalized a three‑year strategic partnership with FC Barcelona within three months, coordinating rights and collaboration across more than ten OPPO country teams.
Leveraged entertainment and sports marketing to quickly build early global awareness, especially in Western markets.
The established global resource library and partnership playbook became the foundation for OPPO’s subsequent worldwide entertainment and sports marketing.
