Public Relations - Case Study

MILESEEY TOOLS

MILESEEY TOOLS

Theoretically B2B‑led with B2C secondary; early stage skewed toward B2C

Transitioning from OEM to self‑owned brand with strong technical depth but weak brand fundamentals.
Entering highly specialized vertical markets posed high barriers for a new brand.
Numerous product subcategories and application scenarios with distinct value perceptions across segments.
Many key selling points are hard to visualize and complex to articulate.

Audited and consolidated existing brand assets.
Rebuilt narratives for the master brand and multiple sub‑brands, producing internal guidance documents.
Developed annual external messaging frameworks for the master and sub‑brands.
Led partnership negotiations with multiple industry organizations.
Drove diversified content exposure via press releases, thought pieces, media list building, and warming outreach; established multidimensional brand presence and trust.
Planned and hosted offline media events.
Negotiated comprehensive KOL collaborations with industry leaders.
Planned and produced a series of BGC video assets.
Provided constructive recommendations on integrated marketing.

Established a clear, robust brand copy and messaging architecture.
Secured comprehensive partnerships with four industry bodies, including a strategic alliance with the largest vertical association.
Achieved 2,000+ media pickups across three press releases.
Produced and placed multiple thought leadership articles in Tier‑1 outlets (e.g., VentureBeat, Good Men Project).
Secured 30+ earned media features within five months across general and vertical outlets, primarily Tier‑1/Top‑Tier (Reviewed, ZDNET, Wired, Tom’s Guide, Core77, Pro Tools Review).
Delivered a distinctive series of BGC videos.
Built pipelines with specialist companies to advance partnerships and sales.