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Reframed brand positioning and built a systematic narrative, defining Makeblock as “a global leader in STEAM education solutions”; significantly elevated B2B perception while projecting professionalism and empowerment to consumers.
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Mapped annual product, trade shows, sales cadence, financing, and marquee B2B partnerships to identify PR windows and plan integrated campaigns.
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Maintained deep media engagement through press releases, trade shows, launch events, thematic programs, and awards publicity.
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Developed creative initiatives (Make X Art, Girl Makers Up!) to expand brand cognition and establish a fitting corporate image.
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Planned and executed China’s largest STEAM education carnival (200,000 attendees over two days), exporting influence back to overseas markets and cementing category leadership.
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Executed three international crowdfunding campaigns to reinforce the brand’s “continuous innovation and industry leadership.”
