Public Relations - Case Study

GOOVIS

Brand

GOOVIS

Category

Consumer Tech | XR

Audience

Mainly B2C, with limited B2B

Challenge

R&D‑driven and highly low‑profile; limited exposure despite overseas sales.
XR subcategory with relatively low attention and frequent confusion with VR headsets.
High technical comprehension threshold requiring deep industry and technology understanding.
Consumer messaging complexity demanding rigorous analysis and marketing discipline.
High price range (US$500–3,000).

Our Method

Led a month‑plus team deep dive into product and technology.
Prioritized micro‑iterations to elevate brand quality and trust before any full visual overhaul.
Rebuilt brand fundamentals: positioning, story, and an end‑to‑end narrative system.
Repositioned key SKUs and rewrote marketing copy across the portfolio.
Developed core messaging for the brand and hero products.
Produced multiple tailored media kits per product line.
Manually researched and filtered target media and editors; crafted one‑to‑one outreach strategies.
Continuously identified fresh PR angles and conversation hooks.
Provided CEO interview training, accompaniment, and post‑mortems.
Delivered integrated marketing strategy including PR.

Results

As the brand’s first overseas marketing partner in a decade, we helped build systematic market understanding.
Within six months, secured in‑depth reviews from nearly 20 top‑tier UK/US outlets, including BBC, Digital Camera World, Space, and Slam Film.
Expanded influence in Germany and Hong Kong, with coverage by WinFuture (top German tech) and Cosmopolitan HK (global lifestyle).