The Three Narratives Every B2B Tech Company Needs: Problem, Process, Proof
Here’s something most B2B tech companies don’t want to admit: your product isn’t the hero of your story. Not your platform. Not your features. Not even your latest AI update. The real hero is your customer — and if your messaging doesn’t reflect that, you’ll blend in with every other “innovative,” “scalable,” “synergistic” solution on […]